Author
Helena Marsh advises software agencies on pricing, packaging and margin. She spent a decade running delivery and commercial strategy at boutique consultancies billing $3M–$12M.
Where AI actually moves agency margin — and where it just adds noise. A framework for applying leverage to delivery, sales and operations, with the realistic efficiency gains and margin math behind each.
Six repeatable models for turning bespoke AI work into productized offers — fixed-scope sprints, subscriptions, audits, white-label platforms and more — with price points and margin profiles for each.
A pricing ladder for AI builds — hourly, fixed-scope, value-based and outcome-based — with the dollar ranges, margin math and risk controls to move up it without torching trust.
