Free templates, calculators, and benchmarks for software agencies.
Everything you wish you’d had when you started your agency.
Templates
Steal our paperwork
The contracts and checklists every agency rebuilds from scratch, done once and done right.
Statement of Work (SoW)
Fixed-scope SoW with acceptance criteria and change-order triggers.
Proposal template
Outcome-framed proposal with tiered options and a clear price anchor.
Change-order form
Capture scope creep as billable work without derailing the relationship.
Master Service Agreement
Reusable MSA shell with IP, liability and payment-terms placeholders.
Discovery questionnaire
The pre-kickoff questions that surface risk before you quote.
Project kickoff checklist
Everything that has to be true before day one of delivery.
Calculators
Run the numbers right here
No spreadsheet downloads. Plug in your figures and get an answer on the page.
Effective hourly rate
What your time actually earns.
Effective rate
$191/hr
Utilization rate
Share of hours you actually bill.
Utilization
70%
Project buffer
Hours to quote after risk padding.
Buffered hours
400 (+80)
Benchmarks
Know what the market pays
A peek at the pricing benchmark database: hourly, fixed-price and retainer ranges by region.
| Engagement | Region | Typical range |
|---|---|---|
| Hourly (blended) | North America | $135 – $225 / hr |
| Fixed-price build | Western Europe | $45k – $140k |
| Monthly retainer | Global / remote | $8k – $30k / mo |
Sampled from agency rate cards · indicative ranges
View full databaseFrom the library
Benchmarks, playbooks and stack guides for AI-native agencies.
Statement of Work Template for AI App Builds (2026)
A generic SOW template leaks on an AI app build. Here is a copy-paste statement of work plus the four AI-specific clauses a classic template skips.
The AI-App SLA: A Four-Layer Framework for Agency Support Tiers (2026)
The classic uptime-plus-response SLA quietly broke for AI builds. Here is a four-layer AI-app SLA (availability, response, AI behavior, continuity) mapped to a three-tier agency support ladder, with the token-cost and model-deprecation clauses most retainers forget.
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